A report released just before the major global Amazon Prime Day event, and all the sales generated around it, should have brought fear to the heart of any e-commerce designer. According to the report, ’40 per cent of consumers have difficulty completing simple tasks on retail sites. More than half of consumers (62 per cent) who have difficulty completing an online transaction leave their shopping cart at checkout. pay.

And the news got worse because it seems that most consumers are not holding back and trying to get help, no matter how many bottles you add to offer. Again, according to the report, “Consumers are more likely to seek out competitors than to ask for help if they have problems with retail sites. Only 26 per cent of respondents said they contacted customer service because of the problem, but 52 per cent of digital consumers bought with a competitor.

All of this means that if your payment is not yet ready for your e-commerce site, you’re likely to lose business every day, and you probably don’t even know that. But what makes a good checkout process make sure your customers have worked so hard to keep going to the end? Here’s what we’re going to take a closer look at here, what you need to do to make sure your checkout process wins sales and doesn’t lose them.

You will need a guest payment option.

A common obstacle to making a payment is that buyers create an account before proceeding with a check-out.

According to the SaleCycle survey, 23 per cent of consumers gave up transactions because they had to create an account first. People don’t like registering first.

This problem is avoided by customer payment methods, which allow customers to simply enter an e-mail address and go directly to the checkout.

This does not mean that registration should be reduced, as it benefits both customers and suppliers. For example, when consumers register with payment and address information, it facilitates repetition.

Once customers have completed the transaction, they may be offered the opportunity to register. Creating an account only requires customers to enter their email address and password in most cases. Because email is often received in the early payment phase, post-registration requires very little extra effort on the part of customers and is unlikely to be taken care of.

You need to minimize shape alterations

To minimise customer distractions when ordering, many sites delete navigation options on the order form.

This is often referred to as a checkout frame and is designed to focus customers’ minds on the details of the forms, increasing the likelihood that they will make a purchase. It also minimises the risk of a link pulling them out of the box because they accidentally click on it.

There are links to any information that the customer may need and should leave in place, such as Security Policy and Contact Information, but if not, keep things as clear as possible so that the customer’s mind is focused on the task. It’s a latch.

You must test the checkout process yourself

Without investing too much, there are ways to manage cash and find trouble areas. There are many cost-effective remote testing tools out there, although it may be helpful to ask your friends and family to visit your site and report issues to you.

Google Analytics and other tools can also be used to find problem areas when checking out. For example, if you discover that users give up more than usual at any time, you can investigate and diagnose a problem.

It’s about finding problems that can prevent customers from buying. Some of the fastest and most reliable ways to improve results are to solve these problems.

You must solicit feedback from customers

Testing and analysing their place, but users can be an even more valuable source of information.

To get feedback from the customer on your site, you can add comments and settings to your site (be careful not to disturb them) or follow an email.

In these interactions, customers can inform you about the features they want, but they can also explain the problems they have encountered while checking out. Clients can identify all problems as they arise rather than monitor and analyse them. Reliable feedback makes it easy to solve problems quickly.

You need to speed up your site

The speed of the website is usually important, but when you log out, slow page loading can have a serious impact on consumer confidence.

Slow pages may cause customers to be frustrated by the checkout process, while pages that expire in the checkout process may give them security problems and doubt that they can make a purchase.

You need to make your mobile payment transparent

Mobile phones are receiving more traffic for retailers than ever before, but payments can be a major barrier to mobile phone conversion.